![]() It was the harbinger of the grotesque era. It wasn’t just an alternative to Century Gothic. How many videos do you see about the release of a font? And 2 years before YouTube? You can see a segment of that video here: ![]() For starters, the release of the font came with a video announcing it. But even then, I distinctly remember seeing the release of the font as something important. I had just recently entered the world of graphic design and only in an auxiliary role-more a sideline observer rather than an actual player. And I share this sentiment with many of my design colleagues. To this day, Gotham holds a special place in my heart as a graphic designer. The intent of the design was to create a font which was both fresh and modern, but also felt familiar and credible. Originally commissioned by GQ magazine, the Gotham font was designed in 2000 by type designer Tobias Frere-Jones, inspired by the letterforms of architectural signage throughout New York City. In other words, the movie Matrix existed in a world where the Gotham font did not. It may come as a surprise to many modern designers that the ubiquitous font Gotham was released in 2002.
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